Job Description
Job Summary
As a Paid Ads Specialist you will have a focus on data analysis and paid search. You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.
Essential Duties and Responsibilities:
• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (i.e. automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Collaborate with management team to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
• Regular and reliable attendance is required as this is a full-time position.
• Other duties as assigned by management.
Key Skills, Knowledge and Qualifications:
• 3-5 years’ experience in paid search
• Google Analytics certified
• GoogleAds certified
• BingAds certified
• Microsoft Office proficient
• Salesforce proficient
• Experience in GoogleAd Manager (MCC)
• Understanding of direct response and interactive marketing best practices
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills
• Previously worked at a digital marketing agency (preferred)
• Yahoo! Gemini experience (preferred)
• Facebook & LinkedIn advertising experience (preferred)
• CSS/HTML experience for landing page development (preferred)
• Knowledge and experience using online bid management platforms (preferred)
• Excellent copywriting and proofreading skills (preferred)
Physical/Mental Requirements for the Job:
• Prolonged periods of sedentary movement.
• May be requested to work overtime and weekends if deemed necessary.
• Must be able to lift at least 20 pounds.
• Certain management positions might be required to occasional travel.
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